At Midnight Oil I produced a Gif Wall/Gif Creator website to promote UNCHARTED: The Nathan Drake Collection launch. The web app allows site visitors to create their own gifs using UNCHARTED assets and silly stock assets. The final step provides users with pre-written captions and the option to write their own. Gifs on the Wall can be filtered by category, liked and shared.
On the back end the site is fully managed in a custom WordPress CMS, with abilities to approve user-submitted gifs, tag and categorize them, update assets and text and manage navigation and footer updates. The site is global, available in 47 territories.
