ASICS Stop at Never Challenge

2012

As a sponsor of the U.S. Track & Field Olympic Trials and the Drake Relays, ASICS set up a temporary athletic area with a climbing rope, pegboard and Batak machine. Fans were encouraged to join the competition by participating in the 3 events.

ASICS supplied Kindles at the event for users to register for the challenge, complete waiver forms and share their results to Facebook. If the user completed all three challenges she was entered into a sweepstakes as well.

On the front end, a dynamic infographic leaderboard updated automatically throughout the day with new scores.

I led the digital portion of this project as Interactive Producer for both events. I interfaced with the ASICS client, internal creative team at Vitro, Event Coordinator and external development team. I also supplied tech support during the events.