AC Unity Spin-to-Win

2014
The Guillotine Spin-to-Win Program is a 23-week pre-order shopping program promoting Assassin's Creed Unity. Shoppers who pre-order the game are invited to join the program, allowing them to enter for weekly instant-win prizes and a Grand Prize Sweepstakes trip to Paris, France.

The program was built to work in harmony with Ubisoft's existing Uplay platform. Players' accounts are synced between the two, allowing Uplay to seamlessly award in-game DLC through the program.

The program website and video were created at Midnight Oil. I managed the project with internal resources, legal teams, external vendors, sweepstakes house and cross-functional teams at Ubisoft on the project as: Digital Campaign Manager.